NEW Amore Food Wholefoods Market shop & newly opened Amore Food Cafe now located at 1a Sarah Street, Timaru (behind Specsavers & The Landings in Timaru) -

Amore Food Cafe is now open - We have the 1st 100% Gluten-Free Organic Plant-based Kitchen in South Canterbury & we cater to Paleo, Keto, Vegan & Vegetarian lifestyles using mostly certified organic & sprayfree wholefoods & fresh produce :) 


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Personal Care Products



Each year, we lose 13 million hectares of forests, the equivalent of 36 rugby fields per minute! Having a dramatic impact on the loss of habitat for millions of species and contributing to global carbon emissions by 15-20%. 

Trees also play a critical role in absorbing the greenhouse gases that fuel global warming and help perpetuate the water cycle by returning water vapour back into the atmosphere. Without trees to fill these roles, many former forest lands can quickly become barren deserts which lead to larger amounts of greenhouse gases entering the atmosphere and increased speed and severity of global warming. 

With the equivalent of 27,000 trees flushed down the toilet every day we wanted to produce toilet paper that would have little if any impact on our environment. That's when smartass was created using a combination of sugarcane (bagasse) a waste product and the fast growing bamboo that can be grown year on year with little wear and tear on soil quality, just rainwater and lots of sun. We thought this had to be a smarter way to take care of our bottom line. 

Smartass is cushiony soft, strong toilet tissue made from sugarcane and bamboo fibres free of bleach, inks, dyes and perfume. So it's kinder to the planet that grew it.  And NOW you can also get Smartass in a handy absorbant Tree Free paper kitchen towel and in Tree Free Tissues too but you won't be crying over lost habitats and forests as they are all TREE FREE!


So many of you are starting to research & realise the the standard toothpastes & oral hygiene products that your family may have been using may not be the best for your health & as we start to look into our overall health its important to tackle all aspects not only in the food we eat, the products we put in our bodies but also the products that we put on our bodies which ingredients are absorbed through our skin whether it be personal care products (like deodorants or menstrual products scroll down for more info below on those) or anything else we are using in our homes or on our bodies its important to know what these products contain chemical wise & what ingredients we definitely want to avoid.    

The main nasties to avoid in toothpastes & other oral hygiene products are Triclosan, Sodium Lauryl Sulphate, Flouride, Microbeads & any of the fake colourings (that give you that cool blue gel strip going through your toothpaste) like FD & C Blue 1.  Our family personally enjoy the ancient tradition of oil pulling using organic cold pressed coconut oil or making our own toothpaste using the same coconut oil (recipe here) but many don't have time for this so I've decided to stock great organic natural alternatives without the nasties for the whole family to be rest assured of clean teeth & fresh breath without the worry of adding to the toxic load that we all are trying to avoid in our quest for health & wellbeing.  

Heli Kurjanen CEO & Founder of Lunette

Kelly from Amore Food Wholefoods Market Shop & Cafe(bigger retail shop & cafe launching in the NEW YEAR) is proud to be an approved retailer off the Lunette range of menstrual cups whether instore or to the more2u online community!

Why did I choose Lunette?  A short history of Lunette!

Lunette - More than a company now the worlds top menstrual cup

Heli Kurjanen(PHOTO ABOVE - CEO & founder of Lunette based in Finland ) had a vision about the future of period care.  Tired of bleeding into tampons and pads, she decided to buy a menstrual cup online, only to find that these things also didn’t work for her. However, the freedom and flexibility of a menstrual cup sparked a light in her brain. Why not make my own menstrual cup, one that actually works for me?

With laser vision and improved design rooted in safety, ease, and comfort (and compatible for women of every age, shape, size and childbearing stage), Heli led the charge to create the world’s top menstrual cup – Lunette.

Lunettes' mission is to have honest and inspiring conversation about menstruation so that they can motivate period positivity- and change the world one cup at a time.  Lunette is so much more than a cup. It's a lifestyle. It's a community. It's the future!

Team Lunette believes in bringing education, opportunities, and intelligent period care solutions for every menstruating person on the planet – because no one deserves to stop their normal day-to-day life just because they don’t have access to safe and comfortable menstrual care.

Lunette is all about liberation. We’re advocates of individuality without selfishness, community without conformity and of course equality for all. You don’t need anyone to “empower” you, because you already have the power within to liberate yourself from external expectations, limitations and period care products that are bad for your body and the environment.

Leadership - We lead by example, practicing period positivity and shame-free bleeding.

Inclusivity - No matter how you identify, you're welcome here with open arms.

Sustainability - We are committed to leaving the earth better than we found it.

Optimism - We believe Lunette is the future of period care.

Accessibility - Everyone with a uterus deserves easy access to period care products.

Education - By educating people about menstruation, we are activating the power within.

Check out the  range of genuine Lunette products available exclusively through approved retailers like MORE2U online or pop instore to chat with Kelly about the Lunette range at the new shop located 1 Sarah St, Timaru :) 

Amore Food Wholefoods Market is proud to bring you an all natural deodorant made in small hand made batches that works!!! 

TANKIS is now under new ownership and has been rebranded as Department of Soul - all deodorant sticks are still the same great quality and hand made in New Zealand by a local Timaru lady.

  • Absorbs sweat

    Kaolin clay and organic tapioca starch draw out and absorb the impurities on your skin. So your underarms stay fresh and dry no matter what the day throws at you.

  • Nourishes skin

    Coconut oil and shea butter deeply moisturise your skin, keeping your underarms silky smooth.

  • Keeps you smelling divine

    With powerful antibacterial properties, tea tree oil helps neutralise the bacteria that causes body odour and essential oils act as nature's deodorisers. Our amazing fresh smelling scents keep you smelling fresh for longer.

  • Good for the body, mind and soul

    No aluminium, no parabens and no harsh chemicals. And we only test on humans, never animals.

So most of us know the saying 'you are what you eat' right? 

Well a more accurate statement is you are what you absorb at the cellular level anyway & that is why at MORE2U we stock nutrient dense wholefoods & supplements so you can get the most out of what you eat by way of absorption at the cellular level.  Now think about your skin & what you put on it or near it? What do you want to be absorbing through your skin or in fact what DONT you want to be absorbing through your skin?

The human body's largest organ is the integumentary system, which includes the skin, hair, nails, glands and nerve receptors so it's important that we limit the daily toxic load on our bodies & to help with that MORE2U has started offering organic & chemical free personal care products for you & your family.